art direction and production
Wake Up Call is a multi-day music festival held at W Hotels. To bring awareness to their affiliation with the Marriott Bonvoy program, members are given luxury upgrades that allow them an unparalleled and exclusive experience.
Responsibilities included developing directional signage, stage graphics and digital assets based upon the established creative. In addition, regular assistance was provided to the account team by preparing comps and working with deck presentations. 160over90 was involved in all aspects to bring this event to fruition.
created while at 160over90
client: Marriott
lead art director: Mary Zagorski