video production
A high-energy and animated video was needed to kick-off Patrcraft's 2020 online annual sales meeting. Energetic music and quick moving cuts created an enthusiastic introduction to the event.
Responsible for the collaborative development and animation of the video. Working with the Creative Director, we created a fun way of giving new life to already amazing print graphics. This was achieved by incorporating quick moving typography with clever animations.
creative director: Tamara Derosia
client: HL Strategy / Patcraft
experiential design
The directive for Shaw Contract's GlobalShop booth was to create conceptual spaces that the customer can walk into, interact with the product and communicate with the sales team. The modern design is compelling, while maintaining a level of functionality for the sales people.
Directly involved with the concept, development and execution. Worked with the vendor to ensure timelines were met and graphic quality was adhered to.
created while at N+A Advertising
client: Shaw Contract Group
logo and architect folder
Ikat striations and kasuri textures inspire this product line from Shaw Contract Group. An identity was required that reflects the rustic nature of the product, yet keeping it modern so it can appeal to current design aesthetics. Hand sketching textures and applying them to the letterforms created the desired effect.
created while at N+A Advertising
client: Shaw Contract Group
art direction and production
Wake Up Call is a multi-day music festival held at W Hotels. To bring awareness to their affiliation with the Marriott Bonvoy program, members are given luxury upgrades that allow them an unparalleled and exclusive experience.
Responsibilities included developing directional signage, stage graphics and digital assets based upon the established creative. In addition, regular assistance was provided to the account team by preparing comps and working with deck presentations. 160over90 was involved in all aspects to bring this event to fruition.
created while at 160over90
client: Marriott
lead art director: Mary Zagorski
shirt design
Coca-Cola is a proud sponsor of the Kyle Petty Charity Ride Across America. To celebrate the 25th anniversary of this great fundraising event, Coke asked for an inspiring shirt design for participants to wear.
Responsibilities for this project were to create an illustration that highlights Coke’s presence and the emotion behind the event. The final design achieved this by combining the iconic Coke bottle and visuals of riding off into the sunset.
created while at 160over90
client: Coca-Cola
video art direction and production
The bold energy, graphic motion and bright colors of athletic textiles were the inspiration for the Active collection.
Responsible for translating the print visuals into an animated format. Fast moving lines and quick angled cuts transition quickly between product photography and inspirational footage, translating the same intensity of the collection into the video.
created while at N+A Advertising
client: Shaw Contract Group
infographic design
After an inspirational grand opening for the largest combined resort and convention center in Colorado—the Gaylord Rockies Resort & Convention Center—an infographic was developed to summarize the success of the event. Design elements were utilized from the opening and content was meticulously organized to highlight the most relevant information.
created while at 160over90
client: Marriott
art direction & production
The HSBC Golf Zone was developed as a fan experience for the 2019 Open Championship in Northern Ireland. It was created to embrace the technological advancements within the game of golf while continuing to respect the sport’s history.
Responsibilities included taking established creative and developing new visuals that were cohesive with the space. Worked with multiple vendors and ensured files were prepared for print to meet quality and design standards.
created while at 160over90
client: HSBC
poster series
Sprint wanted to promote internet and texting responsibility in teenagers. This poster series conveys a set of important messages in a way that appealed to kids and teens. Slogans were developed by Boys & Girls Club members and incorporated into the creative.
created while at Boys & Girls Clubs of America.
pocket folder design
Established the look for the 2013 Youth of the Year program. This campaign promotes positive character development by fostering academic excellence, participation in service programs around the community and public speaking. A design was developed that celebrates the tenants of this program by using typography to create the images of past Youth of the Year winners.
created while at Boys & Girls Clubs of America.
video art direction and production
The Composite collection was inspired by research the designers from Shaw Hospitality did in Bilboa, Spain. They took the colors and patinas of the city and juxtaposed them with sleek metals and modern glass of the surrounding environments. The challenge in the video was to animate their process of using light and layers that resulted in the dynamic designs of this collection.
created while at N+A Advertising
client: Shaw Hospitality
cards, invitations, gift wrap
Jinky Wink was the home of clever cards and whimsical gift wrap. Classically inspired patterns and silhouettes were updated with a fresh and modern twist. Not only was attention given to the designs, but great care was taken throughout the personal hand crafted process of silk-screening and hand stamping. When some items required professional printing, we worked closely to collaborate with printers to ensure the best results were achieved.
Responsibilities as a founding partner included, all aspects of design, collaboration, production, budgeting, printed advertising and social media planning.
video art direction and production
Finding a common connection between 3D forms and 2D prints was the inspiration for Studio Sculpture. The design challenge was to show the enthusiasm, energy and study behind the collection and convey it within a video. This was accomplished through the use of subtle typographic animations, quick editing and a selection of music that is upbeat and inspiring.
created while at N+A Advertising
client: Shaw Hospitality
instructional book
Project goals were to concept and design a set of instructional books that promote environmental and personal safety within the Boys & Girls Clubs environment. While the message of personal safety is extremely important, the client wanted to ensure that the materials were visually interesting and engaging to the reader. This was done through appealing photography, the hand-drawn feel of the typography and subtle patterns for visual interest.
created while at Boys & Girls Clubs of America
